Simplifying investing and mobile banking

Working in an embedded manner with Stash's money movement team, we tackled a variety of different customer challenges and business initiatives to grow deposits and thereby grow their user's long-term investment portfolios.

A key area we worked on was a core product feature called AutoStash which allowed users to automate their investments in a set it and forget it manner.

Working with product and user research, we tackled some of Stash's top customer service support requests: money transfers and automation. Users were often confused by:

1. How to set up transfers, such as withdrawals
2. Max transfer limits
3. Funds availability and processing times

The previous transfer motif was centered around moving money between a source and a destination, which led to confusion. In our new approach, we focused on the jobs to be done:

1. Add money to an account, i.e. deposit
2. Move money between accounts
3. Withdraw money

A core feature of Stash was the ability to easily automate deposits and investments. This feature allowed users to build a habit of investing without having to even think about it. So it was vital to not only educate users about the benefits but to have them participate in a frictionless and elegant way.