Mobile-first virtual gift card

The Challenge

Unlike traditional gift cards, Giftly offers a flexible eGift that can be used at any merchant, not just one preselected by the sender. Because many of their visitors arrived on their site through a Google search, these visitors didn't know how Giftly was not only different but better than traditional gift cards.

Telling this product story in a simple way that was both mobile-friendly and frictionless in its checkout experience were the main challenges of the project.

The Goals

Working with the product team, we identified the following key goals:

1. Modernize look and feel of the consumer experience
2. Optimize the experience for mobile (65% of traffic is mobile)
3. Increase the number of customers getting to checkout (from 10%)
4. Reduce mobile bounces on checkout (48%)
5. Reduce exits during delivery & card selection (50%)
6. Reduce payment errors & retries

Our Solution

Our approach entailed crafting a mobile-first design that centered around contemporary visuals that evoked the emotional pull of gifting. Sending a gift card can feel very transactional, so we centered the experience around personalizing the virtual card with creative card designs, and adding delighters to make the act of sending a virtual card still feel personalized and intimate.