LET'S CONNECTLET'S CONNECT
Never mindNever mind
Let me help you build your product
BACKED BY DECADES OF EXPERIENCE
My Expertise
Research
User Research
Design Research
Service Research
ResearchOps
Competitive Analysis
Strategy
Product Design
Content Strategy
Design Sprints and Workshops
Stakeholder Management
Information Architecture
Design
Branding
UX/UI
Creative Direction
Art Direction
Interaction Design
DesignOps
Prototyping
Front-end Development
Javascript
Microinteractions
Rapid Prototyping
Wordpress
Webflow
Testing
Concept Validation
Usability Testing
WHY I DESIGN
When you’ve been designing as long as I have, your perspective evolves. It is no longer just about refining your craft, but about the impact you can have on others; whether that's by creating great products or through mentorship.
When you’ve been designing as long as I have, your perspective evolves. It is no longer just about refining your craft, but about the impact you can have on others; whether that's by creating great products or through mentorship.
I still get excited about designing the future. What keeps me growing is a curiosity for what’s next. I spend a lot of time learning, experimenting with new technologies, and pushing my craft forward.
WAYS I CAN HELP
1
Design advisor
2
Fractional head of design
3
DesignOps
4
Service design
5
UX/UI design
MY BELIEF
AI has changed how we make things, but it has not changed what makes great design. Tools can generate, but they cannot decide what matters. That still comes down to vision, taste, and judgment.
HUMAN-LED
AI-POWERED
MY DESIGN PHILOSOPHY
01
Less is more
Clarity comes from removing what doesn’t matter so what remains can truly stand out.
Clarity comes from removing what doesn’t matter so what remains can truly stand out.
02
Design with empathy
Great experiences start with understanding people, not just solving problems.
Great experiences start with understanding people, not just solving problems.
03
Be honest
Good design is transparent, clear in its intent, and never misleads the users it serves.
Good design is transparent, clear in its intent, and never misleads the users it serves.
04
Details matter
The smallest decisions shape how an experience feels and are never left to chance.
The smallest decisions shape how an experience feels and are never left to chance.
05
Outcomes over output
Success is measured by impact, not how much is produced along the way.
Success is measured by impact, not how much is produced along the way.
TESTIMONIALS
"Won is one of those teachers who can change your life--if you let him. He changed mine. In my four weeks of working directly with won, I've grown more as a designer than I have the past year and I owe a lot of my progress to him. Here’s why: brutally honest constructive feedback and high expectations. As a new designer, his critique sessions were invaluable to me. Won is going to tell you exactly why your design could use more work. He's not going to tell you it's good when it's not. But when he does, you know you really NAILED it--it's gonna feel like the best compliment you ever received and it means so much more coming from Won."
Let's work together.