ArisConsumer Software
Your AI life coach
Aris is an AI life coach that helps people navigate decisions, habits, and growth — turning open-ended conversations into actionable next steps.
Every part of the experience was designed from the ground up. Onboarding, daily use, the Aris persona and avatar, the underlying logic for how it remembers and reasons about a person's life over time.
One coach.
Four completely different conversations.
A mental health check-in, a relationship question, a career decision, and a question of faith don't ask for the same thing from a coach.Aris had to hold all four without becoming four separate apps.
Every domain needed a different kind of memory.
A relationship insight is only useful if Aris remembers who your partner is, how they think, and what's happened before. A career conversation needs a completely different context to draw on. One system had to hold both without confusing them.
Depth and speed were fighting each other.
Real coaching takes context. But a user opening the app shouldn't have to explain their life again just to get a useful answer. Getting to the right context fast, without a lengthy check-in first, was the core interaction problem.
Advice had to feel earned, not generic.
An AI life coach lives or dies on whether its suggestions feel specific to you. That meant building a real psychographic model of the user, and the people in their life, not just running every prompt through a generic wellness script.
Aristotle's philosophy
applied to product.
Persona and Identity
- Designed the Aris avatar and persona from the ground up, an identity built to feel wise and grounded rather than performative or clinical
- Defined the underlying voice and reasoning style Aris uses across all four domains, so switching between a career question and a mental health check-in never feels like switching apps
Memory and Personalization
- Built the system for Aris to remember past conversations and form an ongoing plan for the user, not just respond in the moment
- Designed a psychographic profiling approach, building provisional profiles not just of the user, but of the specific people in their life, so relationship advice could be grounded in who that person actually is
- Grounded suggestions in scientifically validated approaches rather than generic affirmations, so advice carried real weight
Onboarding and Daily Use
- Designed onboarding and the full daily use experience from scratch, built to get a user into the right context quickly regardless of which domain they came for
- Designed the relationship advisor flow specifically, surfacing insight from past conversations and each relationship's individual profile rather than asking the user to re-explain their situation every time
Marketing and Positioning
- Designed the marketing website from scratch, carrying the same persona and voice from the product into the page tasked with explaining an AI life coach to someone who's never used one
- Built the site around the product's real feature set rather than generic AI marketing, so the pitch and the experience matched from the first visit
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